Home »Supplements » Role of CSR in the Society » PICT – Developing societies through responsible business conduct
Pakistan International Container Terminal (PICT) is an ardent advocate of demonstrating socially viable business operations. As a respected Corporate Citizen, PICT strives continually to strengthen the communities particularly in the vicinity of its business premises. PICT embraces CSR as a strategic tool, rather than obligation, for sustainable social growth. We undertake CSR programs on regular basis which spread around a spectrum of elements including Education, Environment, Health and Neighborhood.

Business entities are meant to visualize environmental impact which the operational conduct might create. Taking the ecological ownership on forefront, PICT nurtures responsibility in employees, vendors and all the stakeholders for the environment and the planet Earth we dwell in by incorporating ecofriendly business ethics and policies. We ensure that our supply chain strategies are sustainable and business operations are environmentally pleasant.

We implement best practices to ensure the footprint we leave on the world is a positive one. PICT secured Green Supply Chain Award in Container Terminal Operations Category for environment friendly business operations.

We undertake plantation activities at the terminal and in surrounding localities in which employees participate vigorously. The purpose of organizing green affairs is to drive sense of ownership among employees for the nature and environment. We undertook beach clean drive with employees from various departments participating in it. Beach and roads were cleaned, and plantation was also done in nearby parks.

PICT augments welfare and wellbeing by espousing organizations working to bring harmony in society. We donated an ambulance to Dar-ul-Sukun, home for special people, with an intention to add to their contribution and pool of efforts towards social upright. We firmly believe of cultivating spark and optimism in the communities prevailing around us. Special people are part of our societies and we, as cultured corporate citizen, owe to play our role for their wellbeing.

Volunteers from PICT visited Dar-ul-Sukun to spend time and spread joy with the physically and mentally challenged individuals under the care of the facility. The team interacted with the residents and joined them in routine work, listened their concerns, served them meals, and cheered them up with gifts. We continue to support religiously, with close coordination, such organizations in their mission to help physically challenged individuals.

Our resolute and untiring dedication towards raising the intellect of the young generation is evident from our nourishing linkage with the educational societies. Being an avid supporter of promoting education for transforming youth, we invest significantly in our employees and educational foundations as part of our Corporate Social Responsibility.

We make regular donations to support welfare trust schools. We aspire to bridge the gap between academia and industry to equip students with knowledgeable insight helping them better set their career goals. In this perspective, PICT collaborated with University of Karachi and hosted an educational visit for its business students. Professionals from various departments of PICT gave them practical insight about corporate practices.

Our senior leadership demonstrates commitment to provide every assurance in company CSR. Articulating educational wellbeing and health values equally for all is the true essence of maintaining a brand of social integrity. At PICT, we aim to craft serene relationship between safe and healthy workplace and business operations. Health and Safety is prime notion at our organization, be it of our direct employees or stakeholders we partner with.

In collaboration with Indus Hospital, PICT organized an awareness session for the employees to unfold the harmful effects of using Pan and Gutka. Senior Consultant of the hospital spearheaded the session explaining the initial symptoms and possible remedies. The session proved to be a healthy event bringing in awareness against the addictive in discussion.

Healthcare representatives of the Indus Hospital also facilitated awareness session in conscious efforts of PICT to educate employees about the importance of donating blood. Blood donation not only helps patients in need of blood transfusion, but also the entire community. Employees from different departments volunteered to donate blood as part of the company's CSR efforts.

PICT strategizes its Corporate Social Responsibility Programs with an aim to purposefully upraise the society by substantiating meaningful educational programs, reducing environment footprints, endorsing health initiatives and supporting the communities in the vicinity of our premises.

"We believe in devising leadership dedicated in upholding societal development especially in neighboring communities." says Mr. Khurram Aziz Khan CEO PICT. "With the vision of collective growth, PICT extends support to the less privilege fellow beings, by giving them opportunities, to help them bring out their potential and serve the economy as a strong building block of the community.

We abide by sustainable assurance through integrating international standards in our corporate demeanor. We own, in true letter and spirit, CSR strategies and disseminates the culture of social responsibility down the line in the entire organization." he added.


Copyright Business Recorder, 2019


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